Marketing

Strategic Market Manager

Full Time Permanent

UK Job Network

Here at HM Land Registry, we have an exciting opportunity available for 3 Strategic Market Managers. You will join us on a full-time or part time, permanent basis and, in return, you will receive a competitive salary of £38,552 per annum (Croydon £42,099 per annum).

This role can be based at any of our 14 office locations listed below:

Birkenhead, North West (region), CH41 6DU : Croydon, London (region), CR0 2AQ : Coventry, West Midlands (region), CV1 3BH : Durham, North East (region), DH1 5TR : Weymouth, South West (region), DT4 9TT : Gloucester, South West (region), GL1 1DQ : Kingston upon Hull, Yorkshire and the Humber (region), HU2 8JN : Leicester, East Midlands (region), LE3 5DR : Nottingham, East Midlands (region), NG1 7AU : Peterborough, East of England (region), PE1 1QF : Plymouth, South West (region), PL6 5WS : Preston, North West (region), PR4 1TE : Swansea, Wales, SA7 9FQ : Telford, West Midlands (region), TF3 4LR

We have a fantastic opportunity for 3 experienced marketing professionals to join our Customer Division as a Strategic Market Manager.

You will help focus the organisation on its customers, using strong customer propositions to prioritise service experience improvement, leading to enhancements in time-to-value for both customers and HMLR through accelerating adoption of segmented propositions and services to customers.

You will be involved in developing B2B value propositions, including message testing, new service launch and lifecycle management.

You will bring strategic marketing; proposition and portfolio management expertise to the organisation embedding an understanding of customer behaviour, business dynamics and marketing best practice.

Key responsibilities for the Strategic Market Manager:

You will play a key role in marketing planning, working with various stakeholders to drive the creation and execution of the strategic marketing plan to meet business targets, providing management updates and horizon scanning to identify external trends in service delivery, customer expectations and communication and their impact on customer audiences. You will provide advocacy for customer focus and embrace continuous improvement to identify enhancements to the marketing strategy.

You will understand the full marketing mix to support the planning, management and delivery of B2B customer campaigns and Go to Market plans for a range of business priorities, working with relevant colleagues to oversee multi-channel campaign design, and monitor and report results.

You will help identify and enable opportunities for targeted, segment based activity, and develop and deepen excellent working relationships with internal and external specialist teams across communications, product, legal, policy, operations, account management and customer insight.

What we’re looking for in our Strategic Market Manager:

To be successful in this role, you will have experience in a similar role in a similar sized complex and culturally changing organisation.

You will have demonstrable experience in developing B2B value propositions. You will be adept at capturing customer insights and communicating key findings and have an appreciation of the technical aspects of product / service development, with proficiency in portfolio management and architecture.

You will be experienced in all aspects of campaign execution, with a key focus on designing integrated marketing campaigns collaboratively using the full marketing mix including digital channels with proven results.

You will be an advocate for the customer at all times with excellent inter-personal skills and the ability to influence and build relationships with colleagues across the organisation (including at senior level) to take the customer into account. You will show experience of working in cross-functional teams to achieve results.

Benefits of becoming our Strategic Market Manager:

We offer very competitive terms, conditions, and benefits. We provide excellent opportunities for career progression, training, and development. You will have access to Civil Service pension and benefits arrangements and generous leave allowances, as well as flexible/remote working – exactly what you would expect from a progressive employer.

It is a great place to work, where difference is celebrated and we’re committed to fairness and equality for all, so you feel valued for who you are and what you do. Diversity fuels our innovation. Our shared values help us work together, to benefit the communities we serve. Our employee diversity networks support our culture of inclusion and contribute to our diversity action plan.

To continue your application for our Strategic Market Manager role, please click ‘Apply’ now.

Closing Date: 11:55 pm on Monday 10th January 2022

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Tagged as: Merseyside