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Sales And Marketing Coordinator

Contract Full Time Temporary

UK Job Network

JOB DESCRIPTION: SALES AND MARKETING COORDINATOR

SALARY: £17500 PA depending on experience with an opportunity to earn additional income as a paid event manager

HOURS: 22.5 HOURS PER WEEK. Please note that some evening and weekend work may be required.

Location: Central Ashford, Kent, with potential for some agreed home working

Annual leave: 28 days PA, including bank holidays PRO RATA

Contract Period: Fixed term for 12 months with 2-month probationary period, contract renewable subject to funding

Responsible to: CEO and Board of Trustees

Responsible for: Marketing Assistant

Working closely with: Creative Programmers, Admin Coordinator, Event Managers, Volunteers, Tour Managers, Technicians & Artists

WHO WE ARE

Nestled just off Ashford High Street is the revolutionary pop-up arts venue Revelation – atmospheric, intimate and quirky. Since 2011, the venue has welcomed international musicians, legendary performers and incredible experiences for the community.

It was only a matter of time before Ashford developed a top-quality arts venue. Over 10 years, Ashford’s population has gained an additional 15,300 people and that trend is continuing with a projected 40% rise over the next 15 years. With the highest rate of growth for any Kent district and three times higher than the county average, the need for a multi-purpose venue to support the growing community and arts audiences was overwhelming.

In 2011, this vision was realised and following major investment and support from St Mary’s Church, Ashford Borough Council and Arts Council England, Revelation was created. With exceptional acoustics, high quality sound and projection systems the amazing space at St Mary’s Church offered a new home for creative talent in Ashford and a truly ‘Up Close and Personal’ experience for all who visit.

WHAT WE DO

Revelation offers a unique up-close and personal experience presenting renowned artists and supporting up-and-coming local talent. Setting up shop in a stunning church with 1000 years of history just a stone’s throw from the high street, Revelation is at the heart of Ashford’s cultural offer. Its mission is to be a beacon for the arts, in which Ashford's growing community can come together to create and experience high quality performances.

With its distinctive and unusual setting, Revelation has quickly become one of the most vibrant and exciting small venues in the county, winning the 2017 award for Best Cultural Venue at the Kent Creative Awards. Revelation aims to be a cultural leader within the town, recognised for its role in invigorating the local economy by Ashford Borough Council, who have supported it with financial investment and political support.

OVERVIEW OF ROLE:

Delivery of sales, marketing and communications strategies, ensuring Revelation meets its event sales targets.

SPECIFIC RESPONSIBILITIES

Marketing and Communications:

Create and implement seasonal (6-monthly) marketing plans for shows and events.

Collate from partners/create accurate and high quality content for events.

Schedule, design and write regular e-newsletters, press releases and artist interviews.

Create innovative social media campaigns across Facebook, Twitter and Instagram.

Arrange design and distribution of brochures, and deploy across a distribution network

Arrange design and distribution of flyers and posters to existing sites and identify new sites.

Update website, online ticket sites, and event listing sites,

Capture audience data from each show and analyse after each season.

Manage Revelation Angels Membership, keeping members informed of news, benefits and offers.

Sales & Development:

Lead on reaching agreed sales targets for events, increasing income and attendance figures.

Ensure shows on sale at the online box office and generate weekly sales figures.

Respond to booking and ticket enquiries.

Monitor sales and report to CEO when additional action is needed to achieve targets.

Maintain effective relationships with, and support our ticket outlets.

Ensure relevant staff have accurate lists of ticket purchases before each event.

Work as part of the team to generate new strategies for developing audiences and generating income.

Develop and promote fundraising campaigns for Revelation Angels and special events/initiatives.

Monitor and collate feedback (reviews and previews, social media, word of mouth, audience surveys) to inform marketing and funding campaigns.

Initiate and support reciprocal marketing initiatives with an established group of arts venues in Kent.

Maintain accurate databases of audiences, volunteers, VIPs, supporters, partners and other networks as required, in accordance with our Data Protection policy.

General:

Demonstrate a commitment to Revelation’s core values.

Undertake any other duties which may reasonably be requested.

PERSON SPECIFICATION:

Essential:

Minimum of 1-2 years marketing /sales experience ideally in an arts/cultural environment or relevant qualification

Strong interest in and knowledge of theatre, dance, music, comedy and/or other areas

Flexible attitude and ability to work weekend/evening hours as/if required.

Proactive approach with innovative ideas to advance ticket sales.

Excellent communication and interpersonal skills.

Ability to write creative and accurate content for press, website, print and social media.

Ability to take initiative, work independently and manage workload.

Excellent time management and organisational skills.

Excellent computer literacy in Microsoft Office.

Success in developing relationships with press and promotional partners.

Interest in and understanding of new media/online marketing opportunities.

Experience of using CMS and CRM systems such as WordPress and Mailchimp

Desirable:

Experience of working in a mixed artform venue.

Experience in print/website design.

First Aid Qualification

Driving Licence

Application and Interviews:

The closing date for applications is 10am Monday 9 August. Applications received after this time will not be accepted.

Successful applicants will be notified by Friday 13 August

Interviews will be held on Friday 20 August. Please let us know on application if you are not available on this date

Send your CV with a cover letter responding to each of the points in the Person Specification and how you meet them

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