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This position is a key role within Arista’s EMEA marketing team driving Arista’s events & conference participation and working closely with Channel partners to generate market awareness, implement and oversee lead generation campaigns and achieve company goals. The role works closely with our sales and commercial functions, as well as our Corporate Marketing teams and outside agencies.
Manage the end-to-end execution of field marketing events as well as industry conferences across EMEA, including the creation of email invites & registration pages, managing marketing asset, tradeshow logistics, on-site management, pre and post event communication and lead follow-up
Research suitable venues and keeping up to date venue profiles for future use
Analyse, track, and report on event ROI
Work alongside the channel management team to develop and implement marketing programmes for and with key partners
Plan and execute channel-specific campaigns jointly with our reseller and distributor community, incl. channel events & tradeshow, virtual events & webinars, collateral development etc.
Manage Channel administrative tasks such as on-boarding and enablement sessions
Write and edit collateral for the channel and field promotionsDevelop related graphics using Adobe Suite
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